Binance Alpha Point: The Shift from Sugar Distribution to Rewarding Truly Long-term Users

Binance has come up with something new — Alpha Point, which sounds a bit like a Web3 version of a credit score, specifically designed to measure user activity in Binance Alpha and the Binance wallet.

In simple terms, whether you are a vibrant user can now be quantified with a score.

How do you earn points? There are two parts:

1⃣ Look at your balance in the wallet and Binance account (wealthy users earn more points)

2⃣ Check if you have purchased Alpha tokens (note, it's buying, not selling! Selling does not count)

Every day, the system will give points based on these two performance metrics, and the total score over the past 15 days is your Alpha score.

This dynamic scoring mechanism of “looking back at the past 15 days” is a clever design, combining strategy with a hint of “understanding human nature.”

Let’s break down the logic behind it:

★ Benefit One: Dynamic Refresh, Preventing Complacency

To some extent, Binance is cultivating user stickiness, turning short-term users into ecological “habitual participants.”

★ Benefit Two: Anti-Cheating Score Mechanism

For those looking to exploit the system, they need to continuously grind for points, raising the cost and instantly increasing the threshold.

★ Benefit Three: Convenient for Project Parties to Assess if You Are a Valuable User

The score trajectory over these 15 days can basically indicate whether you are a “potential high-quality user.”

So, what is the use of this?

It determines whether you are eligible to participate in TGE (Token Generation Event) and Alpha airdrops.

This means that in the future, the initial rights of some quality projects and airdrop qualifications will be linked to Alpha scores.

This move reveals several signals:

📍 Binance aims to create a closed-loop ecosystem where “participation equals value.” No longer encouraging exploitation without participation.

📍 Alpha scores are likely to have more significant identity or governance attributes in the future; they are currently in the exploratory stage.

📍 For project parties, this is a good thing: it can filter out truly valuable and highly engaged users, preventing tokens from being taken by bots and short-term exploiters.

In summary, this is Binance's step from sugar distribution mode to rewarding truly long-term users. It is part of a “behavior equals asset” participation mechanism that Binance is building.