$TRUMP

Trump Coin was launched just days before his second inauguration.

The coin's market cap peaked at $15 billion before settling at $7 billion.

Initial trading saw the coin rise to $74.59.

In an unprecedented move that blends politics and the world of digital finance, President-elect Donald Trump unveiled a new cryptocurrency, $TRUMP, just days before his second inauguration. Launched on Friday, the coin quickly became a focal point in the cryptocurrency market, highlighting Trump's affinity for unconventional methods to energize his base and generate global interest.

Trump Coin first appeared in posts from the US president on his social media platform, Truth Social, and the X Network (formerly Twitter). Its official website describes it as a digital currency for resilience and a rallying cry following the July 2024 assassination attempt on Trump. The coin's design features Trump with a raised fist and the words "FIGHT FIGHT FIGHT," a reference to his response to the assassination in Butler, Pennsylvania. Trump's embrace of digital currency aligns with his stated goal of making the United States a global leader in digital finance. During his campaign, he promised to transform the country into the "cryptocurrency capital of the world," a vision that resonated with many in the technology and finance sectors.

The market reaction to Trump's election was overwhelming. Bitcoin surged to over $100,000 in the weeks following his victory, while the global cryptocurrency market added $1.8 trillion in value throughout 2024, $1 trillion of which came after Election Day.

As Trump enters his second term, the Trump Memecoin symbolizes his unconventional approach to leadership and his willingness to capitalize on evolving trends. Whether the currency will maintain its momentum or gradually fade remains to be seen, but its launch has undoubtedly reshaped the narrative around the intersection of politics and cryptocurrency, as Trump's unstoppable personality.