1. A person who knows how to handle things and enjoys being active on major social media platforms is essential for the cold startup of a project.

Focus on 1-2 market business leaders who are not annoying, emphasizing being diligent, emotionally intelligent, not pretentious, and not demanding. If the project team wants to do a good cold startup but the founding team IP isn't strong enough, the business team must offer high pay + strong incentives for this position.

Because people's first impression of your project is about the person, not a dull, lengthy article. Next is the social circle; who is discussing your project?

Refer to the meticulous @xiejiayinBitget always online @sisibinance dual intelligence online @EudemoniaCC.

The effective transmission of important information must be between people.

Think about those so-called high-end projects. If you don't know anyone, don't you always feel a bit distant? Once you get to know someone from a project, you start losing big money, haha (just kidding)!

2. Prepare a decent slogan! The shortest path for users to understand you!

Slogan tips:

Speak plainly, don't use obscure words.

You can describe your use case in one sentence.

For example, @chipchipgame — play cards with your friends using digital currency.

For example,

@Morphlayer — the first black card for young people.

3. The biggest misconception about cold startup is thinking that if your budget is sufficient, you can blow everything away?

Low-end cold startup relies on advertising + AirDrop:

A low-quality airdrop event + targeting a group of mid-tier and below KOLs, fantasizing that it can help users understand your consensus?

High-end cold startup relies on asset operations. @Morphlayer's cold startup was very successful, targeting influential people with white lists + creating scarcity + empowering black cards + driving prices up.

Generally, choosing to establish a community with NFTs for a cold startup is a good solution. Low liquidity is easier to control, has visual communication effects, and is easy to build an early user community.

MEME is also a good early asset.

Basic settings determine the top-level architecture. If your early users are all low quality, unless you're a top player with excellent resources, just brushing data won't work (this approach is basically ineffective now). The first consideration should be how to get more impressive people to stand on the same front with you, rather than a group of fence-sitters.

With a foundation of influence, consider building a user system, but generally, quality operators will design the framework in advance (I will discuss this separately later).

4. Build a consensus with a very strong 'willpower'.

If you don't understand what willpower is, please Google it; it belongs to a religious vocabulary. You can understand it as consensus being the same viewpoint of everyone.

But willpower can be understood as the power generated by a person's strong desires and will deep inside.

For example, in Buddhism, willpower is the force by which bodhisattvas vow to save sentient beings. It acts like a powerful spiritual motivation, pushing people to do certain things, like the Kṣitigarbha Bodhisattva's vow of 'I won't become a Buddha until hell is empty.'

The spiritual power generated by such grand ambitions is called willpower.

Many project founders and teams are anonymous, timid, lack vision, and don't have a narrative that excites everyone. If you have nothing, even if you brag a bit, it's fine; you just like to play awkwardly!

If you don't even believe you can do something impressive, why should we retail investors believe you!

5. Write these first! I will write more about this project operator series when I have time!

I don't intend to write a basic guide for KOL operations because some people just won't awaken even if you write tutorials beautifully. Execution ability and personality determine whether one can become a quality blogger. Moreover, many teachings on how to become a KOL lack standards; I don't want to mix with that crowd, which only teaches you how to sell (yin) and attract traffic but doesn't teach you how to create higher quality content. Creating content is about cultivating the heart and self-motivation.

First, clarify the question of whether the chicken or the egg came first.

If you don't have output capability, you should cultivate your output habits and train your concentration in learning.

Instead of writing the same clichés over and over, just to take ads for the sake of taking ads.