"I didn't invent pants... I created a second skin for those who fight from below."

My story begins in Germany, but my dream was born in America. I arrived in San Francisco with the hope of selling fabrics, just as the gold rush was exploding. Everyone was seeking fortune by digging, I just wanted to sell whatever I could. But when I spoke with the miners, I understood something clear: what they needed wasn't gold... it was clothing that could withstand the work.

They asked me for durable pants, something that wouldn't tear between rocks and mud. So, alongside a tailor named Jacob Davis, we reinforced the seams with copper rivets and used a brown canvas. Later, we changed it for a blue fabric that was more comfortable: denim. No one knew it, but we had just created the first jeans in history.

It wasn't easy. At first, people were skeptical; they thought it was clothing for the poor. But the workers weren't lying: those pants lasted longer than any others. And when young people started wearing them as a symbol of rebellion... the rest is history. What was born for work ended up being a revolution in fashion.

"Sometimes you don't have to find gold... you just need to sew your idea strong and trust that it will endure."

Levi Strauss