#SaylorBTCPurchase

The hashtag #SaylorBTCPurchase is used on social media platforms to highlight the Bitcoin purchases made by Michael Saylor, the founder and former CEO of MicroStrategy (which was later renamed to "Strategy"). Saylor is considered one of the leading advocates for Bitcoin in the institutional world, having led his company to become the first publicly traded company to adopt Bitcoin as a primary reserve asset in its treasury.

Since 2020, his company has purchased large amounts of Bitcoin, often in hundreds or thousands of coins at a time. For example, in April 2025, the company announced an additional purchase worth $555 million, bringing its total holdings to 538,200 Bitcoins, with a total value of approximately $36.5 billion and an average purchase price of around $67,766 per Bitcoin.