During this period, Binance has been promoting its own Alpha section crazily. Let’s talk about the beginning and end of this matter.
1⃣ Probably since last year, Binance has started to work on its own web3 wallet. Although in terms of experience, everyone thought it was a piece of shit at first (sorry, Binance, please don’t mind me saying it harshly, after all, even @heyibinance has complained about it), it is really not easy to use.
2⃣ Fortunately, there was a money distribution campaign called Megadrop later, which helped Binance Wallet regain some reputation. This trick of winning people’s hearts is always useful. In the early days, which one of Didi, Ele.me and Meituan did not rely on subsidies to acquire a large number of users?
3⃣Later, there were airdrop activities linked to Binance web3 wallet (the income from this part was really average) and IDO (this one was okay).
4⃣This year, CZ @cz_binance and @heyibinance personally promoted the BNBChain meme and gave the meme an Alpha channel for pre-listing. Unfortunately, these two areas were only average, without much wealth effect. Even the broccoli was only a flash in the pan, with not many users actually using it. Even though the Binance wallet was connected and the CEX balance could be used directly for trading, it did not bring much fresh blood into the Alpha.
5⃣But since this battle has already begun, it must not be without a result. So Binance has increased the stakes for Alpha. Users who participate in real transactions of Alpha can get coin listing airdrops, IDO qualifications, and various other strange airdrops, and the increase in stakes is wave after wave, which has aroused people’s emotions. I believe that there will be various airdrops waiting to be dropped to Alpha users in the future, but as more and more people participate, the stakes will become more and more competitive.
6⃣So the question is, is Binance’s Alpha really useful?
It’s easy to use, but not easy to use.
1. You can buy tokens in the Binance wallet directly from CEX, and they can also be displayed on CEX. In terms of interactive experience, it is no different from buying and selling directly on CEX. It is easy to use, but it blurs the concepts of web2 and web3, which always feels a bit weird.
2. The slippage is high and the liquidity seems not sufficient. Someone bought a 500U Alpha and it became 480U when redeemed. The slippage is very high and the potential interaction cost is relatively high.
3. The Alpha in CEX and the Alpha in the web3 wallet should be essentially the same thing, and we still hope that they can be treated equally. Many people have interacted with the Alpha of web3, but they do not have the qualifications to invest in it. Not to mention the emotional pain, doesn’t Binance care about the development of the web3 side?
7⃣As real users, how should we participate in Binance Alpha's dividends? Based on past rules and extensions, I can currently sort out the following rules:
1. Position requirements: CEX + wallet holdings should not be less than 100U, and 500U if conditions permit;
2. Trading requirements: The CEX and wallet side transactions on Alpha (especially buying) should not be less than 50U per week, and strive to trade once a week and more than 200U per month;
3. My suggestion is to hold some BNB in CEX for a long time. A long time ago, I said in Binance Square that if conditions permit, every relative and friend should put 3 BNB in their CEX account. Although there is no requirement for BNB holdings at present, I think it is necessary.
4. Remember to participate in voting to list or buy coins. This is proof of community governance. Don’t underestimate voting (you can earn 8U for one vote, how great).
