The BN goal is very clear: to allow users to participate in the chain in the same way they use CEX. This is a good move. To cultivate user habits, in addition to the IDO and airdrop forms of Binance wallet, BN also needs to select a couple of low market cap alpha potential projects to pump, making users feel that alpha can indeed bring good projects, so they will really buy projects on alpha, rather than just coming to trade for airdrop benefits.