One, on-chain commerce continues to penetrate, and consumer finance is becoming a new battleground.
In recent years, the 'on-chain revolution' of Web3 has quietly changed many of our lifestyles. From decentralized finance to social networks and storage, Web3 is penetrating various industries at lightning speed. And now, the next goal of this revolution — consumer finance — is beginning to gather momentum under the push of PayFi.
If you haven't heard of PayFi, that’s impossible. But if you haven't heard anyone mention PayFi for a long time, you might have missed the key topics at the Hong Kong Web3 Festival and Consensus 2025. During these days in Hong Kong, PayFi has clearly become one of the core topics of heated discussion among major Web3 projects and investors. Why? Because it directly connects the key bridge between traditional finance and the Web3 ecosystem — the on-chain integration of payment systems, consumption scenarios, and incentive mechanisms.
This is precisely the advantage of MiL.k: it is not just a 'points redemption platform', but it closely connects real-world consumption incentives with the crypto world through on-chain points assets. What it does is not only a technological upgrade, but a true reshaping of the consumer finance architecture. With the structural reconstruction of consumer finance, MiL.k is becoming one of the pioneers in this transformation.
Two, why is traditional points tokenization so difficult?
When it comes to 'points tokenization', you might ask: 'Isn't this a very simple task? Just convert points into digital currency.' However, while the idea is simple, the execution is fraught with difficulties.
Why? First, the platform's closure is a big issue. You will find that the points systems of different platforms operate independently with no unified standards. When you want to redeem, there are simply no suitable interfaces, and the redemption rules of each platform vary. This problem causes a lot of points to remain dormant — when consumers move from one platform to another, points disappear like 'air'.
Additionally, the lack of effective consumption scenarios is also a major problem. Many points projects have indeed attempted tokenization, but due to low market liquidity and limited scenarios, many platforms' points only circulate within a closed system and cannot flow across brands and scenarios. This dilemma has doomed many 'points tokenization' projects to fail.
Finally, the breakthroughs in on-chain finance on the payment side are still insufficient. Although DeFi is rapidly developing, payment issues in actual consumption scenarios have not yet been fully resolved. Consumers' expectations for consumption points are not just to redeem for coffee or flight tickets — they need to become liquid and value-appreciable assets.
Three, MiL.k's on-chain solution: from points incentives to financial assets converter.
What sets MiL.k apart is that it is not just about 'points redemption', but transforming traditional consumer reward mechanisms into on-chain assets. Through the MLK token, MiL.k truly realizes the transformation from 'consumer rewards' to 'financial assets'.
Points earned by users on the platform can be redeemed through the MLK token, and can even be further circulated and appreciated, allowing points that were originally only usable for limited redemptions to possess cross-brand and cross-scenario liquidity. This is precisely the core value of MiL.k: upgrading the closed and inefficient points system from a traditional 'marketing tool' to a freely combinable on-chain asset.
Currently, for users outside of South Korea, integration with AirAsia's Big points system is supported, allowing users to synchronize and redeem within the MiL.k App. As MiL.k accelerates its international layout, it will connect with more global brand point systems in the future, especially in rapidly developing areas of the PayFi ecosystem (such as Hong Kong and Southeast Asia), where MiL.k is negotiating integrations with more partners to gradually expand its global network and consumption entry points.
To further simplify the process, MiL.k has built an API access mechanism that allows traditional enterprises to easily connect to the Web3 system, which not only lowers the technical threshold but also encourages more platforms to join this system.
Four, why did MiL.k choose to migrate to the mainnet and embrace open finance at this moment?
In the traditional Web2 environment, the potential of points as a consumer reward tool is often overlooked. However, with the maturity of blockchain technology and the explosion of the Web3 ecosystem, MiL.k seized this opportunity and chose to migrate to Arbitrum. This decision is not accidental, but aligns with the trend of open finance in Web3.
As a low-cost, highly compatible Layer 2 solution, Arbitrum provides more efficient and broader application scenarios. After migrating to Arbitrum, MiL.k not only achieved technical optimization, but more importantly, it broke the originally closed system and embraced the vast future of the Web3 financial world. It is no longer limited to the traditional model of 'redeeming points for small gifts', but promotes points as 'assets' for liquidity, appreciation, and payment, moving towards a broader market.
MiL.k's migration to the mainnet signifies its formal entry into the construction of Web3 infrastructure, and this is just the beginning.
Five, the fit between MiL.k and the PayFi ecosystem: liquidity + combinability + compliant structure.
MiL.k has been listed on multiple mainstream exchanges (such as Upbit, HTX, Gate, KuCoin, etc.), enhancing the liquidity of MLK and providing global users with convenient trading channels. This not only improves MiL.k's market accessibility but also allows it to meet the liquidity support required by the PayFi ecosystem.
The MLK token is not only a medium for points redemption, but also a tool for on-chain payments, staking, and value appreciation. As DeFi expands further, the potential of MLK is being fully realized.
Meanwhile, MiL.k is actively opening up to a broader Web3 user base through collaborations with task platforms like Galxe and TaskOn. Recently, MiL.k has launched a limited-time task event on TaskOn with a total prize pool of 1,000 USDT. Participants only need to complete a series of easy tasks to explore the MiL.k ecosystem and receive exclusive rewards. The event lasts only 14 days, making this a rare opportunity.
In addition, MiL.k has collaborated with the blockchain gaming platform XAI to launch the MiL.k x XAI co-branded task event, with a reward pool of up to 40,000 MLK. Complete the following steps to qualify:
Follow MiL.k's official accounts on X (Twitter) and Telegram.
Register on the Rajin.gg platform using your Steam account.
Use the same wallet address linked to Galxe to complete the wallet connection.
All users who complete tasks as required will share the reward pool evenly, without the need to compete for speed or quotas. Please be sure to fill in a valid EVM wallet address, and the rewards will be airdropped directly to the on-chain account.
For users who want to understand MiL.k or hope to experience its ecological value from the 'task entry point', this is an unmissable practical opportunity.
Six, 'real practitioners' in structural slow variables.
MiL.k is not a project that 'makes efforts through tasks and airdrops' in the short term, but a practitioner that is long-term promoting the Web3 transformation of consumer assets. It drives genuine innovation in the consumer reward mechanism through the reconstruction of traditional points systems.
As PayFi continuously reconstructs the global payment and consumption loop, MiL.k serves as a bridge in this transformation, connecting user incentive mechanisms with decentralized financial circulation. It not only completes the closed loop of points as 'user debts', but also turns these points into truly liquid and appreciable assets, rather than expired 'marketing tools'.
