Because those of us who have been writing on Twitter for a long time are very sensitive to content, the projects I have long supported in an advisory capacity always provide a "review" service. This means that before the project party tweets, they will help review the content in advance to assess whether there are any issues and to predict the potential effects of the tweet after it is sent out. Many people ask why a large project with a professional CMO would still need a small KOL like me for reviewing?

Well, believe it or not, it is actually necessary. Many CMOs, as professional managers, are completely out of touch with the public sentiment of frontline users and do not understand the characteristics of the business and industry at all. This can lead to serious mistakes, despite being technically correct yet fundamentally naive. Let me give you two classic examples.

Previously, after Eigenlayer launched its tokens, there was an incident where millions of dollars were stolen. The official explanation later was that while sending tokens to an investor, that investor's email was hijacked, resulting in the tokens being sent to hackers. In attempting to explain one mistake, Eigenlayer inadvertently revealed an even bigger mistake, which caused public sentiment to escalate again, pointedly questioning why the investor could violate the unlocking process to obtain Tokens early? This means that Eigenlayer, a project worth tens of billions of dollars, made such a basic mistake, indicating that both operational editors and CMO executives do not understand the business and market at all, allowing such error-prone tweets to be posted.

Another recent example is Bitget's official announcement regarding some users "manipulating" the market. Regardless of whether a few hundred dollars can actually manipulate the market, market manipulation is an open secret in the crypto world. Everyone is always shouting about market makers pushing prices up or down, and the rise and fall charts are constantly fluctuating. This is the unique capitalist characteristic of the crypto world; people accept these phenomena and come to gamble. However, as an exchange, defining market manipulation as a violation is like putting oneself on the grill. Will they ban accounts for any market manipulation actions in the future?

Ultimately, the current crypto world has too much money flowing in, leading to a large number of professional managers who completely do not understand the business and have no contact with users. This results in everything from a single tweet to a large event being unable to predict the effects of execution, leading them to believe that what they are doing is fine, while in reality, they have touched the industry's sensitive spots 🤣