According to data from SaylorTracker, Strategy's Bitcoin investment has surged over 25%, with unrealized gains exceeding $9 billion. Co-founder Michael Saylor recently hinted at a potential new Bitcoin acquisition by the company, revealing that more than 13,000 institutions now hold direct exposure to Strategy.
On April 14, Strategy added 3,459 BTC to its holdings—worth over $285 million at the time—bringing its total stash to 531,644 BTC, now valued at more than $44.9 billion.
Saylor, known for his weekend BTC chart posts signaling upcoming purchases, followed up on April 20 with data highlighting investor exposure to Strategy. In a post on X, he stated:
"Based on public data as of Q1 2025, over 13,000 institutions and 814,000 retail accounts directly hold MSTR. An estimated 55 million people have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios."
Strategy’s rising popularity among both retail and institutional investors reflects a notable shift of capital from traditional markets into Bitcoin. This growing inflow supports Strategy's ongoing BTC accumulation and contributes to upward pressure on the price of the limited-supply digital asset