In March 2025, the interest of retail investors in major cryptocurrencies increased: BTC and ETH. This is indicated by the rise in Google search query volume (NASDAQ: GOOGL). For the term 'bitcoin', this figure was 34, which is the highest value for the entire year of 2025.
The volume of search queries on Google is measured on a scale from 0 to 100, where 100 is the maximum for a given period. Such a peak was recorded in December 2017. For comparison, in January and February 2025, this figure was 31 and 27, respectively.
Similarly, the number of Google search queries for 'ethereum' in March 2025 reached its highest level of 19. This is a slight increase compared to the previous month, when the figure was 16.
As with BTC, the number of Google search queries for 'ethereum' is measured on a scale from 0 to 100, where 100 is the maximum for a given period. For ETH, this peak occurred in May 2021.
Experts attribute the rise in retail investor interest in major cryptocurrencies to U.S. trading tariffs. Actions by D. Trump likely revived the long-standing idea of using BTC and ETH as a means of saving.