A stronger strategy comes from what you exclude!

Strategy is about setting a clear path for growth. If you're constantly moving sideways - chasing quick wins or easy money - you're not following a strategy, you're just reacting. Every detour slows you down or risks taking you off course altogether.

A real strategy isn't just about what you pursue - it's also about what you're willing to sacrifice. You can't chase every opportunity and expect to move fast in a single direction.

Want to test whether you actually have a strategy? Make a list of all the customer segments and revenue streams you could explore - but have deliberately chosen to ignore.

If you haven't ruled anything out, you don't have a strategy. If you've ruled out only a few, your strategy may still be unclear.

To sharpen your focus, make a list of all the possible paths - and start crossing them off. The more you eliminate, the clearer and more effective your strategy will be.

---

Upvote and follow me for more valuable thoughts each day!