🎮 Birth of Pixels

Pixels is a 2D farming game based on blockchain, initially developed on the Polygon network. Its goal was to provide an accessible and engaging gaming experience, integrating play-to-earn elements and digital assets like NFTs.

In the fourth quarter of 2023, Pixels moved to the Ronin network, a blockchain specialized in games developed by Sky Mavis, the creators of Axie Infinity. This migration aimed to enhance scalability and user experience.

Pixel Eye

Following its migration to Ronin, Pixels experienced exponential growth in its user base. On May 13, 2024, it reached a significant milestone by surpassing one million daily active users (DAU), becoming one of the most popular Web3 games at that time.

This success was attributed to its simple and engaging gameplay mechanics, combined with the possibility of earning real rewards through the game economy.

📉 Fall of Pixels

However, Pixels' success was short-lived. In June 2024, the game experienced a drastic decline in its user base. Between June 11 and June 19, daily active users fell from 976,100 to 251,600, representing a decrease of 74.2%.

This decline was due to several factors:

Market saturation: The rapid proliferation of similar games in the Web3 space led to intense competition for players' attention.

Unsustainable economy: The game economy, based on token rewards, proved difficult to maintain in the long term without a constantly growing user base.

🔍 Conclusion

The rise and fall of Pixels offer valuable lessons about the importance of a balanced game economy, user retention, and adaptability in an ever-evolving market.

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