Binance is distinguished by its user-friendly interface (especially for beginners), and it offers applications for mobile and desktop devices. It also invests heavily in security to protect users' funds.

Despite its popularity, Binance has faced some regulatory challenges in certain countries. However, it continues to expand and offer new services to its users around the world.

In summary, Binance is a comprehensive platform for trading and managing digital assets, and it is considered a popular choice for both traders and investors.