PRDD

Whenever the market is not doing well, phrases like these often appear in my collaboration group: PR, AMA, joint GA activities... These are all ways for project parties to tighten budgets and survive the winter at low costs.

Those web3 projects without cash flow revenue get VC investments, creating 'lively' communities and on-chain data according to exchange data indicators, waiting for the bull market to spend budgets on KOLs and community promotions. When they go public on exchanges, over 80% is dumped, VCs incur losses, KOL investments fail, retail investors get harvested, and those who try to profit get countered. Web3 has turned into a 'slaughterhouse'—who is to blame?

An obvious trend is that coin-selling projects without cash flow revenue are gradually being marginalized. Smart VCs and KOLs have started to focus on building a good narrative and a quality product to achieve 'positive' returns. Successful agencies are no longer providers of false prosperity but have become enablers for quality projects, bringing innovative market and product advice to collaborative projects regardless of market conditions, and selecting the most suitable KOLs for co-construction.

And you, my friend, are you still paying for empty slogans and false prosperity?