💼 #Hermès surpassed #LVMH : luxury at a crossroads

⏺ LVMH is no longer number one in the luxury world by market capitalization.

Now on the throne is Hermès.

LVMH shares fell by -7.8% after a weak report:

in the first quarter — an unexpected decline in sales.

Under pressure are the brands Louis Vuitton, Dior, Tiffany, and even Sephora.

What is happening?

— Growth has slowed in the USA and China

— Luxury brands have become too common

— Hermès wins due to exclusivity and stable demand

Forecast:

Hermès will continue to strengthen its position — especially in the premium segment with limited offerings.

As for LVMH, to regain leadership, it will have to relaunch its brands and bet on rarity rather than mass appeal.

Conclusion:

Luxury is becoming quieter and more expensive. The winner is the one who sells not just items, but exclusivity.