#HISTORY HOW #DIETCOKE KICKED #PEPSI ’S CAN
🔹1980s: Coke was in trouble—sales flat, disco dead, and consumers craving change.
🔹Enter Diet Coke: a risky bet that could’ve killed their own product (RIP TaB).
🔹They slapped the Coke name on it, wrapped it in silver & red, and launched big—Rockettes and all.
🔹Slogan: “Just for the Taste of It” — aka “We’re making diet drinks cool.”
🔹Result? Instant hit. Top diet soda in a year. Crushed Pepsi.
LESSONS:
Bet big on bold ideas.
Brand smart.
Launch loud.
Even soda can change the game.
-Source: Coca-Cola
