Why aren't your numbers growing?

The first instinct is often "There's something wrong with my product - I need to improve it so people stop leaving".

But that's a trap. No product can satisfy 100% of users 100% of the time. Churn is inevitable. The real reasons for stagnation lie elsewhere.

First, you're not actively doing something every day to attract new users. Growth doesn't just happen.

Second, your business model doesn't incentivize existing users to spend more over time - whether through increased usage, data limits or premium features.

The good news? If you have users, your product is already good enough. Sure, it can always be improved, but that's an ongoing process.

The real challenge comes down to two things:

1. How to keep acquiring new users.

2. How to price to maximise revenue from existing users.

The bad news? Tweaking the product feels easier than tackling these two problems. But the real question is: are you prepared to focus on what really moves the needle?

Upvote and follow me for more valuable thoughts each day!