Google to Enforce MiCA Rules for Crypto Ads in Europe Starting April 23

#CryptoRegulation #GoogleAds #MiCA #CASP

Beginning April 23, Google will implement a new advertising policy in Europe, requiring crypto exchanges and wallet providers to be licensed under the MiCA (Markets in Crypto-Assets) framework or CASP (Crypto Asset Service Provider) regulations.

According to a March 24 policy update, all crypto advertisers must also:

• Comply with local legal requirements

• Meet national-level restrictions beyond MiCA

• Be certified by Google

Legal experts call the move a potential “double-edged sword”—a step toward reducing ICO scams, but one that may still leave regulatory gaps in enforcement.

This marks a significant shift in how crypto services will be promoted across Europe and could reshape the advertising landscape for the industry.