Stop explaining, start selling!

If you're explaining your product instead of selling it, you're doing it wrong. A great product solves a real pain - but how do you sell real painkillers?

Pharmaceutical ads don't break down the biochemistry of how a pill works. Instead, they show pain, taking the pill, instant relief and a quick "clinically proven" stamp. That's it. And people buy.

Now imagine replacing that ad with an in-depth technical lecture. How many sales would that generate?

If your product doesn't sell, it's not a lack of explanation. Either you're solving a problem that doesn't exist, you can't demonstrate the change you promise, or you have no proof that it works.

Try removing all explanation from your pitch. If nothing remains, add something worth selling. If you are left with something, make it stronger. 

That's how you really learn to sell.