#TradingPsycology

Driving Adoption Through Knowledge

The workshops are designed to introduce students to the fundamentals of blockchain, its use cases, and the broader Web3 ecosystem. Each session will feature industry experts, with topics ranging from technical foundations to practical applications across different sectors. The full agenda and events schedule can be found here (in Portuguese).

The initiative comes in response to growing interest in crypto and blockchain technologies in Brazil – but also a persistent lack of education around the subject. In a recent Binance survey of over 5,000 users in Brazil, 22% cited lack of knowledge as one of the key barriers to adoption.

“We have education as one of the pillars of our work because we believe that knowledge is essential for people to take advantage of all the benefits of this still recent technology,” said Guilherme Nazar, Binance's Regional Vice President for Latin America. “We are committed to the sustainable growth of the industry in Brazil, and we see Brazilians show a strong interest in blockchain and cryptocurrencies. Blockchain on the Road meets a demand for knowledge that will strengthen the learning of these young professionals, as well as the adoption of this technology by society.”

Going Beyond the Classroom

The program is part of a broader educational movement led by Blockchain Rio, which also organizes the annual Blockchain in Rio conference. Scheduled for August 5-7, this year’s event will gather leading voices in the industry and offer university students special access to panels, discussions, and networking opportunities.

“Our goal is to broaden awareness on blockchain and other emerging technologies in different regions of Brazil, providing direct access to experts and industry leaders,” said Francisco Carvalho, CEO of Blockchain Rio.