In the recent global market environment, several forces are intertwining:

• U.S. presidential candidate Trump has reintroduced signals of increased tariffs, reinforcing the priority of the U.S. domestic economy, indicating intensified risks of international trade friction and capital liquidity.

• BTC continues to decline, consecutively breaking through key psychological price levels, triggering a general risk aversion in the crypto market.

• Projects like Sui and WAL are causing capital rotation, with short-term liquidity shifting from mainstream coins to hot assets, significantly increasing internal diversion within exchanges.


The turbulence of the macro economy, combined with the tightening liquidity in the crypto market, is reshaping the survival rules for Web3 project parties and exchanges.

The previous practice of relying excessively on single regional users or hot spots is rapidly becoming ineffective.


Today, whether it is exchanges or project parties, they must answer one question:

In the face of multiple uncertainties, how to reconstruct the marketing chain and maximize dynamic ROI?


1. Exchanges: Marketing strategies enter the 'dynamic asset management' era.


✅ Cold-start Exchanges: Start globally, avoiding single market risks.

In the current context of tightening capital in the dollar zone, cold-start exchanges relying on single regional traffic are at high risk of startup failure.

Recommended Strategy:

• Multi-market influencer collaboration: Utilizing intelligent influencer matching capabilities like CryptoBoost to accurately cover emerging markets in Southeast Asia, the Middle East, and Turkey.

• Multilingual community layout: In conjunction with Discord/Telegram's multilingual modules, seize the global user mindset.

• Airdrop refinement: Integrate data tools like Plume to filter high-potential active users, controlling airdrop efficiency and costs.

Underlying Logic: Single market risk is intensifying, and cold-start exchanges must enhance their risk resistance through diversification.



✅ Growth Stage Exchanges: Capture hot capital rotation, activate community and trading activity.


As exchanges enter the expansion phase, the capital flows triggered by hot projects like Sui and WAL become important opportunity windows.

Recommended Strategy:

• Strategic investment in hot assets: CryptoBoost can dynamically monitor on-chain capital trends, assisting exchanges in quickly formulating investment plans.

• Increase community activity: Use Plume to analyze users' on-chain trading behavior and design incentive plans targeting 'low-activity users.'

• Joint Activities: Organize trading competitions and AMAs in collaboration with popular projects to create a closed loop for capital circulation.

Core Objective:

Actively capture hot traffic, activate community trading activity, forming a virtuous cycle of 'market sentiment - community activity - trading behavior.'



✅ Mature Exchanges: Hedge cyclical fluctuations through ecological collaboration and brand assets.


The growth logic of mature platforms has shifted from acquiring new users to defending territory and ecological collaboration.

In the face of global market fluctuations, how to build endogenous liquidity and brand defense becomes a key issue.

Recommended Strategy:

• Cross-ecosystem growth collaboration: Combining CryptoBoost + Addressable, integrating multi-module advertising and incentive activities across public chains, DEX, NFT, etc.

• Brand content asset building: Mubarak focuses on brand PR collaboration, creating industry influence and trust.

• Ecological co-construction: Deep cooperation with project parties like Sui and WAL to bind assets and user groups, achieving liquidity resonance.

Core Objective:

Build a 'liquidity firewall' through ecological synergy amid market fluctuations.



2. Project Parties: From 'single-point explosion' to 'cross-cycle refined operation.'


In the current market, the challenges faced by project parties are becoming increasingly complex: tightening financing environment, rising user acquisition costs, and diminishing effects of single hot projects.

Recommended Strategy:

• Multi-market KOL layout: Utilizing CryptoBoost's cross-market influencer resources to optimize customer acquisition structure and reduce single market fluctuation risk.

• Dynamic Advertising Adjustment: Utilize Addressable for real-time advertising adjustments, grasping the pulse of capital flow.

• Precise Incentives: Plume's on-chain behavior profiling aids in customizing airdrops and incentive plans to precisely reach high-potential users.

Core Objective:

Refine user acquisition and conversion chains in volatile markets, continuously optimizing growth ROI.



3. Traders: Rational risk aversion, platform trust becomes a new decision basis.


Market sentiment changes rapidly, and ordinary traders are increasingly inclined to choose platforms that can offer stable trading experiences and timely information responses.

Suggestions for platform response:

• Hot market interpretation output: Utilize CryptoBoost to achieve content matrix management and respond promptly to market focus.

• Build a community trust mechanism: Combining Mubarak's content strategy and community management experience to reduce market panic.

• Stable incentive mechanisms: Continuously provide precise incentives based on behavioral data to maintain trading depth and liquidity.


Core Objective:

Become the 'certain choice' in the hearts of traders.



In the face of cyclical changes, the most important thing is 'dynamic adaptability.'

Whether it is the geopolitical risks triggered by Trump's return to politics or the decline of BTC and the capital rotation of Sui/WAL, the essence behind it is: intensified cyclical fluctuations, and user behavior and capital flows are increasingly sensitive.

In the face of these changes, leading platforms and project parties are doing one thing:

Replace the 'heavy spending' growth model with a data-driven refined operation system.

CryptoBoost, Plume, Addressable, Mubarak, are becoming 'growth infrastructure' providers in this changing landscape, assisting projects and exchanges in navigating the complex and volatile global market.

The market is unpredictable, but with strategies and tools at hand, traversing cycles is just a matter of time.