Binance has partnered with #IslamabadUnited , the most successful franchise in the Pakistan Super League ( #PSL ), as their official exchange partner. This collaboration aims to merge the realms of sports and blockchain technology, introducing innovative fan engagement campaigns and digital activations to enhance the fan experience and promote blockchain awareness in #Pakistan .

As part of this partnership, #Binance has launched a VIP Exclusive Trading Competition during Islamabad United's matches from April 18 to May 10, 2025.Participants have the opportunity to win signed merchandise, VVIP match tickets, and a share of 20,000 USDT in prizes

This marks Binance's inaugural venture into #Cricket sponsorship, reflecting their commitment to bridging the gap between sports and blockchain technology.