Story is revolutionizing the $70 Trillion IP industry by making IP protected, licensable, and monetizable onchain. With the rise of AI, IP holders face new challenges in protecting and monetizing their assets. Story provides the infrastructure to turn IP into liquid, programmable assets—empowering creators, brands, and developers alike. Your ideas, your rules.
Story has raised $140M+ to date, including three consecutive rounds led by a16z Crypto and was recently included in Grayscale’s Top 20 Assets for Q2 2025.
Story has already captured the attention of the world’s most iconic organizations and institutions:
Partnered with Stability AI, one of the world’s leading AI companies
Brought iconic IPs like BTS, BlackPink, Justin Bieber, Madonna, and Crocs onchain
Partnered with Stanford University for its Future of Digital Currency Initiative to advance blockchain scalability
Partnered with Oxford University to enhance AI agent communication standards
Partnered with David Goyer, screenwriter of The Dark Knight Trilogy, to bring Hollywood IP onchain
A Binance listing for $IP would supercharge adoption of this critical technology, enabling more users to engage in the AI-powered evolution of digital creativity. Your vote can make this happen!
Introducing Story & $IP
Story is the World’s IP Blockchain. We are building a decentralized protocol that enables creators to protect, license, and monetize IP onchain. Our token, $IP, fuels this ecosystem by enabling governance, transactions, and incentivizing participation. As AI transforms content creation, Story ensures that IP remains a valuable and protected asset.
Mission & Vision
Mission: Story is bringing the $70T asset class of IP onchain. To build a blockchain-native infrastructure that makes intellectual property programmable, enforceable, and interoperable across ecosystems. By embedding provable ownership, seamless licensing, and transparent revenue models directly into the IP itself, Story provides creators with the tools to control and profit from their work—while enabling AI and digital technologies to thrive in a way that is fair and sustainable for everyone.
Vision: To create a new marketplace for ideas, where intellectual property and AI coexist seamlessly. By establishing digital property rights on the blockchain, Story aims to empower creators, ensure fair attribution, and enable instant monetization—unlocking the full creative potential of the internet.
What Makes Story Unique?
IP Registration & Provenance: Declare your work in a global IP repository with immutable, on-chain records of ownership. Detect infringement instantly and license with built-in legal safeguards.
Composable IP Economy: Enable derivatives, licensing, and remixing with programmable IP. Automate attribution, enforce ownership, and monetize creativity seamlessly.
AI-Ready Infrastructure: Protects IP holders while allowing for responsible AI training, ensuring fair compensation and attribution.
Decentralized & Open: No gatekeepers—anyone can build on top of Story, ensuring an open and permissionless IP landscape.
Set Your Terms: Use Story’s Programmable IP License (PIL) to automate licensing, payments, and attribution. No negotiations, no middlemen, no legal bottlenecks—just seamless monetization.
Monetize Everywhere: Register, license, and monetize your work on-chain in minutes using the IP Portal. Automated royalties ensure payments flow transparently whenever your work is used, remixed, or monetized.
The Team Behind Story
Story is the only Layer 1 blockchain to raise three consecutive funding rounds led by a16z Crypto. To date, the project has raised over $140 million, underscoring strong institutional backing and belief in the vision of a decentralized, programmable IP economy.
Story was founded by SY Lee and Jason Zhao, seasoned entrepreneurs with extensive experience in AI, media, and intellectual property.
SY Lee is a serial entrepreneur with a strong track record in media and blockchain ventures. He founded Radish, a serialized fiction platform that he successfully sold to Kakao for $440 million. His experience in digital storytelling and his work in blockchain innovation position him uniquely to lead IP's transformation in the era of AI.
Jason Zhao is the Chief Protocol Officer and Co-founder of Story. Before founding Story, he was a Product Manager at DeepMind, where he focused on productionizing Google’s cutting-edge AI models across industrial and enterprise applications. He is also an active angel investor in frontier technology startups.
Token Details: Utility & Tokenomics
$IP Token Utility:
Stake $IP to secure the network: Validators stake $IP to maintain blockchain security and integrity in Story’s Proof-of-Stake consensus mechanism.
Transact on Story with $IP as gas: All transactions on Story require $IP as the gas token, ensuring sustained network operations.
Govern the $IP ecosystem: Token holders participate in governance decisions, steering the future of Story’s onchain intellectual property market.
Tokenomics Overview:
38.4% – Ecosystem + Community: The Ecosystem + Community category is dedicated to promoting ecosystem growth and community development by supporting developers, community members, and real users of Story across marketing, events, grants, and other activities.
10% – Initial Incentives: The Initial Incentives category includes early rewards programs utilized to incentivize the growth of Story.
10% – Foundation: The Foundation category includes support for Foundation employees and services that grow the Story blockchain and the essential services and education that allow it to thrive for a long-term future.
21.6% – Early Backers: The Early Backers category includes stakes for early investors and advisors.
20% – Core Contributors: The Core Contributors category includes compensation for hiring and retaining team members who have contributed to the development of the Story blockchain.
Strategic Partnerships & Collaborations
Story has gained strong traction across industries and verticals, from world-renowned organizations to cutting-edge startups. Its programmable IP blockchain is powering innovation across entertainment, AI, fashion, user-generated content, and more.
Invention and David Goyer (Hollywood & Entertainment): Partnering with legendary screenwriter David Goyer (The Dark Knight, Foundation) and his studio Incention, backed by a16z, to bring Hollywood-grade storytelling onchain.
Stability AI (AI & LLMs): Collaborating with leading AI company Stability AI to build responsible attribution and monetization tools for generative content.
Aria & IPFi (Music & Onchain IP): Aria is pioneering the tokenization of music rights via IPFi, a decentralized licensing protocol built on Story. They've brought major IPs onchain, including tracks by BTS, Blackpink, Justin Bieber, Ariana Grande, and more.
Crocs & Ablo (Fashion & AI): Enabling creative remixability in fashion through AI-powered customization. Backed by Polychain, Crocs partnered with AI startup Ablo to allow fans to generate and mint unique, wearable Jibbitz charms.
Mahojin (User-Generated Content): Mahojin recently announced a funding round led by a16z. They are a search-to-generate AI platform that instantly provides exact images through an ever-expanding and remixable library.
Roadmap & Milestones
Past Achievements:
Secured major funding from top VCs, including a16z Crypto
Launched Story Mainnet, enabling onchain IP registration and licensing
Onboarded major creators and projects to the ecosystem
Developed key integrations with AI platforms for responsible content attribution
Introduced the IP Portal, making IP registration and licensing seamless and scalable
Launched Programmable IP Licenses (PIL) to standardize and automate IP transactions
Future Goals:
Expanding integrations with AI and content platforms
Growing partnerships across entertainment, gaming, and AI sectors
Enhancing scalability and developer tools to support next-generation applications
Introducing more advanced monetization features, including automated licensing models and royalty distribution systems
Strengthening fraud detection and infringement monitoring with AI-powered tools
Vote to List $IP on Binance!
Your vote can bring $IP to Binance, making it more accessible for the global community.
Unleash your IP with Story, monetizing it across the internet on your own terms.
Learn more at story.foundation
Follow us at @storyprotocol on X for updates
Vote now to help us unleash the power of IP with Story, allowing anyone across the internet to monetize it on their own terms. Your Ideas. Your Rules.
