📌Marketing Case Study:

Let's review what SOON did right these past few days to become so popular,

what other project teams can learn from it.

1. Top-notch slogan – "The Big Pill is Here"

meme literature combined with the real "pill", super punny; first impression is that it's interesting to look at.

2. The official website looks great.

degen style + sci-fi pixel art, paired with the red and blue pills paying homage to The Matrix concept, resonates with "The Big Pill is Here" and then resonates again as a tribute to the classic.

Tips: The project's official website and various landing pages must be well done; this is the project's storefront.

Most project teams do poorly in this area,

they promote through KOLs/media/channels,

users come in and see your outsourced website,

your Telegram group is full of bots,

what kind of conversion rate do you think can be achieved under such circumstances?

3. BSC Heat

Previously, many stories revolved around bringing ETH to Solana, like the wormhole promo video.

Recently, the Sol ecosystem has cooled down a bit, and the trend has shifted to bringing Solana to BSC. svmBNB is catching up with the mainstream trend, which everyone can understand.

4. Wealth Effect

Project team's operational ability + CZ retweet

On svmBNB, the test coin $rahul's meme hit a high of 10M.

The comments section directly gave away 8000u in sunshine, a fair giveaway to everyone.

This is actually a better method.

The industry is still too lacking in fairness,

otherwise, an 8000u drop from the sky wouldn't generate such high heat.

This model is more sincere and effective than just getting two top KOLs to tweet.