How Uber Uses Web3 to Attract Customers and Bypass Traditional Advertising

When traditional advertising schemes are falling apart, Uber decided not to walk on the ground but to fly into the world of Web3. Now it uses the XION blockchain technology to attract customers not through useless banners, but through proven and effective incentives.

That means no more wasting a ton of money on advertising in the hope that the right people will see it. Now Uber targets those who are already interested in rides and ready to switch to another service. Uber doesn't just hand out discounts left and right; it does everything using zero-knowledge proofs. This means that the service can verify users' ride histories without revealing their personal data.

As a result, individuals decide what and to whom to show, while Uber gets accurate and honest data without risking running into fakes and fraudsters. Previously, blockchain seemed too complex: wallets, seed phrases, exchanges, cryptocurrencies... In short, a complete headache. But XION has simplified everything.