Ultra, a gaming platform, has secured $12 million in a funding round led by NOIA Capital. The investment aims to redefine game play, publication, and monetization, focusing on returning value to gamers, developers, and publishers. Ultra plans to integrate traditional gaming with digital assets, challenging outdated industry models, particularly in Europe. CEO Gus van Rijckevorsel emphasizes the need for innovation, likening Ultra's potential impact to Netflix's transformation of media consumption. The platform leverages its proprietary Ultra Blockchain to support Web3 gaming experiences, positioning itself as a disruptor in the gaming sector.