After the launch of Alpha 2.0, the Binance ecosystem directly became the 'wealth creation assembly line' for on-chain projects. The craziest example is Mubarak, which skyrocketed to a market value of $200 million thanks to a single tweet from CZ, allowing users to buy directly on the Binance App with zero transaction fees, accounting for 29.5% of the platform's trading volume. There’s also TUT, a meme coin that, combined with Alpha's 'trade upon listing' mechanism, saw a 24-hour increase of 40%, with community users shouting for trades while earning profits, resembling the early MEME craze.

In terms of gameplay, Binance has broken down the walls between CEX and DEX: users no longer have to fuss with wallet transfers, they can buy on-chain tokens directly from their spot accounts, even waiving gas fees for six months. Projects like CLIZA on the Base chain benefited from Alpha's traffic support, with the number of holding addresses skyrocketing to 5,960 in the first month, social interactions surging by 486%, and a liquidity pool locking in $550,000, directly replicating Birdeye's explosive growth path. Even more aggressive is the Vote-to-List mechanism, where users vote for projects using BNB; popular coins get snatched up immediately upon listing, causing BNB holdings to rise accordingly.