Why is issuing tokens the most profitable? This question is quite popular in the crypto world, especially as retail investors watch project teams rake in profits and feel envious.

There are still discussions on X about the wild fluctuations of Ghibli Coin. Why does issuing coins make money? Simply put, the cost is low, the profit is high, and it can legally 'harvest retail investors'. Looking at the data, Ghibli Coin surged from tens of thousands to 20.8 million dollars in just 19 hours, a 39,000% increase. Project teams can casually issue random tokens, capitalize on AI art to ride the hype, and retail investors FOMO in, while the whales cash out and make a killing. Someone on X shouted, 'Issuing coins is like a printing press, and retail investors are the ATMs'; it may sound rough, but it makes sense.

First, the costs are absurdly low. Issuing a token has a low technical barrier; there are plenty of low-quality tokens on BSC, and copying a smart contract can be done for a few hundred dollars, without even needing to write a white paper. Tokens like Mahjong Coin and Lu Xun Coin rely on cultural references for hype; just spend some marketing money, and once the phrase 'a hundred times return' is shouted on X, retail investors rush in. The project team faces almost zero costs, while retail investors fork out real money, and all the profits go to them.

Second, the pump-and-dump happens quickly. The tactics of issuing coins are well-known: initially buy at low prices, have KOLs promote and pump, retail investors chase and buy high, and then the whales sell at high prices and run once liquidity is pulled. SATS had an 80% fluctuation, Mubarak retraced from 270 million dollars, retail investors got liquidated, and the project team made a fortune. Someone on X complained, 'Issuing coins is legal robbery, and the whales run faster than anyone else'; this speed is something retail investors can't keep up with.

Third, market sentiment is easily manipulated. Retail investors in the crypto space are greedy and easily fooled; just tell a story when issuing a coin—AI, Web3, national essence—and with a little packaging, it's an 'epic narrative'. The screens on X are filled with 'financial freedom', and once retail investors get excited, they go all in. The project team doesn't need to do anything substantial; they can earn just with words. Sun Yuchen made a fortune with Tron, raising 70 million dollars in an ICO, and after some hype, his net worth soared to hundreds of millions; this business of issuing coins is far better than traditional industries.

But why don't retail investors make money? It's due to information asymmetry. The project teams know when to run, while retail investors only know to chase. Someone on X put it well, 'The money made by issuing coins is from retail investors' lives; those who issue coins are the kings.' Want to learn to issue coins and make money? Without capital and a team, retail investors are likely to get burned. How long do you think this method of issuing coins will remain popular?