The cryptocurrency exchange Binance launches an unprecedented service

The era of crypto interactions takes a new step with ReachMe.io, the payment messaging service launched by Binance and backed by BNB. This service allows users to exchange directly with opinion leaders, in return for a crypto transaction. In 48 hours, the platform attracted 3,262 users and generated $24,000. An initiative that reinforces the utility of BNB and raises questions about the accessibility and monetization of exchanges in the Web3 ecosystem.

A payment messaging platform backed by BNB

All generated revenue will be donated to charities or reinvested in the BNB Smart Chain ecosystem.” With these words, Changpeng Zhao (CZ), founder of Binance, justified on March 28, 2025, on platform X (formerly Twitter) the launch of ReachMe.io.

In fact, the concept is simple: each message sent through the platform costs 1 BNB, after having been initially tested at 0.1 BNB.$BNB #BNB_Market_Update