The market has reached a point where new projects emerge every day and the number of tokens listed on exchanges is rapidly increasing. Friends, at first glance, it may seem positive to offer investors more options. However, when we look at the psychological and economic aspects, the situation is not quite so.

There is a known fact in trade: The more options you present to a customer, the longer the decision-making process takes, and ultimately the likelihood of placing an order decreases. The human brain becomes indecisive in the face of too many choices and, fearing not being able to make the optimal choice, either postpones the decision or refrains from making any choice at all due to the fear of making a wrong selection.

A similar situation is occurring in the cryptocurrency market. In the past, when there were not many options beyond Bitcoin and a few major altcoins, investors' attention was concentrated on certain assets. However, nowadays, hundreds of new tokens are launched every day, and even if exchanges make eliminations, they constantly create new listings, which leads to indecision among investors. The increasing options result in funds being divided among more projects, while trust gets spread among less focused assets.

As a result, many projects do not receive the expected interest, liquidity remains insufficient, and price stability cannot be achieved. Investors find themselves unable to decide which project to invest in, and as a result, just like a customer presented with too many options leaving the store without making a purchase, many people remain inactive in the market or turn to Gold as a safe haven.

As a result, it becomes difficult for tokens to gain value, and in the long run, the sustainability of projects is under threat. In other words, every new listing and every new token in the cryptocurrency market does not bring vitality; on the contrary, it brings more confusion and disinterest.