Founder of Binance charges R$ 720 in cryptocurrencies to receive messages from followers.

Changpeng Zhao, former CEO and founder of Binance, is truly trying an innovative approach to manage his interaction with the crypto community after his release from prison in 2024. By adopting the ReachMe platform and charging 0.2 BNB (approximately US$ 125) per message, he aims to filter the massive volume of contacts he receives daily, limiting interactions to ten messages per day. This strategy, which he calls "Pay to Reach", reflects an attempt to balance accessibility with the need to avoid trivial or irrelevant messages, such as those he mentioned ("check out this meme cryptocurrency" or "how was your dinner?").

The idea of using cryptocurrencies as a form of payment and adjusting the price based on demand shows an adaptation to the market he helped shape, in addition to reinforcing his vision that traditional platforms, such as LinkedIn and X, suffer from very low entry barriers, generating noise instead of productive conversations. The fact that he offers a five-day response time, with partial refunds in case of non-compliance, also adds an element of accountability to the model. #Binance #ChangpengZhao