On March 25, 2025, GameStop announced that its board of directors unanimously approved a policy to adopt Bitcoin as a treasury reserve asset. This decision allows the company to invest a portion of its available cash in Bitcoin, without setting a specific maximum limit.

The company reported fourth-quarter 2024 earnings of 30 cents per share, beating expectations, despite a 28% decline in revenue to $1.28 billion. Additionally, GameStop reported holding $4.775 billion in cash and equivalents at the end of the quarter.