#GameStopBitcoinReserve

GameStop has shifted its cryptocurrency strategy by adding Bitcoin as a treasury reserve asset, a move approved by its board on March 25, 2025. This follows earlier crypto ventures, including a 2022 NFT marketplace and a now-discontinued crypto wallet service, both scaled back due to regulatory concerns. Despite these challenges, the decision to invest in Bitcoin has boosted GameStop’s stock, positioning digital assets as part of its financial strategy. The company aims to strengthen its financial standing amid struggles in its core business. This marks a pivot from previous crypto experiments to direct investment in Bitcoin, aligning with broader trends in corporate digital asset adoption.