#GameStopBitcoinReserve
**GameStop Embraces Bitcoin as Part of Corporate Treasury Strategy**
GameStop is making a bold return to cryptocurrency, with its board approving a plan to add Bitcoin to its treasury reserves. The decision, passed overwhelmingly on Tuesday, aligns the video game retailer with a growing list of corporations preparing for a digital financial future.
The company stated that Bitcoin purchases will be funded through existing cash reserves or future debt and equity offerings. However, GameStop’s latest quarterly report did not disclose the exact amount it plans to allocate.
This move comes shortly after former President Donald Trump’s executive order to establish a strategic cryptocurrency reserve using government-held digital assets—a decision that has further legitimized Bitcoin in corporate finance.
### **A Renewed Crypto Push After Earlier Setbacks**
Earlier this year, CNBC reported that GameStop was exploring ways to integrate Bitcoin and other cryptocurrencies into its balance sheet. This isn’t the company’s first foray into crypto: in 2022, it launched a digital wallet to capitalize on the Web3 trend, only to shut it down a year later due to "regulatory uncertainty."
GameStop has long been a point of interest for crypto enthusiasts, thanks to its roots in gaming culture and its association with the "degen" retail traders who propelled its stock to unprecedented heights during the 2021 meme-stock frenzy.
### **Following MicroStrategy’s Bitcoin Playbook**
The decision mirrors the strategy of MicroStrategy, which has aggressively accumulated Bitcoin as a treasury asset. By taking a similar approach, GameStop signals a willingness to embrace higher risk as it seeks to evolve beyond its struggling brick-and-mortar retail business.
The announcement follows GameStop’s recent earnings report, which revealed doubled profits despite declining revenue and ongoing store closures—a sign that the company is actively reshaping its financial strategy.
With this move, GameStop joins the ranks of forward-
