The recent controversy over "campaigning" has been quite significant. Some believe it's inappropriate, while others see it as a sign of confidence in the project. I think there’s nothing wrong with "campaigning".
Rather than getting tangled in right or wrong, let’s change our perspective: it’s a form of trust investment, not a traffic game. In Web3, traffic is important, but user trust is fundamental. Good projects spend money not to buy false fame, but to let more people see their true strength. Take WHY as an example; it doesn't rely on "campaigning" to create a buzz, but proves its value through technology and action: open source code, on-chain transparency, community-driven, long-term planning. Its "campaigning" is a confident display, with funds accelerating exposure, and technology and trust touching people's hearts.
Why are good projects not afraid of "spending money"? Those with strength dare to invest because they pursue long-term value, rather than short-term appearances. For WHY, this is empowering the future.
The future of Web3 relies on "true consensus", not "false buzz". Traffic can be bought, but consensus requires genuine effort. At Binance Square, in the face of "spending money to campaign", we should rationally support the future of Web3: focus on essence, study project logic; participate in co-creation, use our voices to promote quality projects; look to the long term, and support projects that bring long-term value.