#GameStopBitcoinReserve #GameStopBitcoinReserve On March 25, 2025, GameStop Corp. announced that its board unanimously approved the addition of Bitcoin (BTC) as a treasury reserve asset. This strategic move allows the company to invest a portion of its cash reserves or future funding into Bitcoin, without specifying a maximum limit.  

This decision aligns with recent trends of corporations integrating cryptocurrency into their financial strategies. Notably, GameStop’s CEO, Ryan Cohen, previously hinted at such a move after meeting with Michael Saylor of Strategy, a company renowned for its substantial Bitcoin holdings. 

In conjunction with this announcement, GameStop reported a fourth-quarter net income of $131.3 million, an increase from $63.1 million the previous year. However, revenue declined to $1.28 billion from $1.79 billion, reflecting ongoing challenges in the retail sector.  

By incorporating Bitcoin into its treasury, GameStop aims to diversify its asset base and explore new growth avenues amid a rapidly evolving digital economy. This initiative may also serve to re-engage retail investors and signal the company’s openness to alternative strategies.