#GameStopBitcoinReserve On March 25, 2025, GameStop Corp. announced that its board had unanimously approved the addition of Bitcoin (BTC) as a treasury reserve asset. This strategic decision allows the company to allocate a portion of its cash reserves or future funding toward Bitcoin, without setting a maximum limit.
This move aligns with a growing trend of companies incorporating cryptocurrency into their financial strategies. GameStop’s CEO, Ryan Cohen, had previously alluded to such a decision after discussions with Michael Saylor of Strategy, a firm known for its significant Bitcoin holdings.
Alongside this announcement, GameStop revealed a net income of $131.3 million for the fourth quarter, up from $63.1 million the previous year. However, the company’s revenue decreased to $1.28 billion, down from $1.79 billion, reflecting ongoing difficulties in the retail sector.
By adding Bitcoin to its treasury, GameStop seeks to diversify its asset portfolio and tap into new growth opportunities in the evolving digital economy. This move may also attract retail investors and signal the company's openness to innovative strategies.
