From prison to the forefront of the industry, Zhao Changpeng discusses 'understanding, belief, and patience': the next phase of Web3 projects must change their growth methods.

"Achieving long-term growth and wealth requires understanding, belief, and patience."

In an exclusive interview with Foresight News, Binance founder Zhao Changpeng (CZ) shed his halo and reflected on the turning points in his life over the past year with a highly rational tone—this includes four months of imprisonment, a renewed understanding of family and health, as well as calm observations on the frenzy of meme coins, regulatory games, missed opportunities with Ethereum, and the future of decentralized finance.

The reason this dialogue has triggered deep resonance in the Web3 circle is not only because CZ is a firsthand participant in the 'crypto narrative', but also because he raised a question that all project parties and builders need to answer:

If the bubble recedes, what can we leave behind?

"The excitement is theirs, but who is responsible for the project's real growth?"

The crypto market is never short of hype. Over the past year, from Trump issuing tokens to the meme pet wars, from AI + tokens to shell projects masquerading as 'Web3 education', wave after wave of short-lived trends have washed over user attention.

But as Zhao Changpeng said in the interview: 'The threshold for issuing tokens is getting lower and lower, even a picture can do it, but the essence hasn't changed—whether there are people willing to participate and whether a consensus has formed determines its value.'

Return to the essence—not traffic, but trust; not hype, but structured growth.


Project growth anxiety: The old model of 'issuing tokens equals revenue' is collapsing.

The traditional marketing chain of 'issuing tokens - advertising - KOL - airdrops' has long been proven to have serious problems:

• Uncontrollable ROI from KOL promotion: following trends, fake followers, low conversion rates;

• Airdrops have become 'wool harvesting machines': once the benefits are taken, the community is left with zombie accounts;

• Fragmentation of content dissemination: public domain has no sedimentation, private domain cannot be maintained.

• PR and community disconnection: difficulty in bridging brand voice and user growth.


Zhao Changpeng mentioned in the interview: 'Influential people issuing tokens should focus on long-term value. The same goes for projects; they cannot only make short-term trading gimmicks.'

This means: the growth logic of Web3 needs to shift from 'passing the parcel' to 'compound growth.'

Taking Kaito as an example: What does 'user-understood structured growth' mean?

The Web3 project Kaito, which started with AI search, did not invest heavily in advertising during its early launch but gradually opened up the growth path of 'content-user-assets' through refined product education, KOL content collaboration, and researcher community operations.

Kaito's core growth strategy is not about overnight fame, but rather a three-step approach:

1. Build contextual awareness for target users: establish 'professional and trustworthy' labels through thematic articles, AMAs, and targeted airdrops;

2. Drive genuine retention with products: AI search + Web3 data analysis tools enhance user stickiness;

3. Form a resonance network through external collaboration: build a complementary ecosystem with researcher communities and data analysis platforms.


Kaito's methodology precisely represents the 'long-term growth model' of the new generation of Web3 projects.


CryptoBoost: The lack of 'growth infrastructure' is being readdressed

Behind projects like Kaito is a reconstruction of the traditional Web3 marketing paradigm. This is precisely the direction that new-generation marketing platforms like CryptoBoost are advancing.

Unlike traditional PR companies or simple advertising platforms, CryptoBoost emphasizes the following three core capabilities:

  1. AI-driven KOL matching system

Analyze influence, the overlap of real investment users, on-chain behavior, and fan interaction quality to avoid misallocation of 'traffic fans KOL' and improve real ROI.

  1. Integrated private domain + community growth model

Covering Twitter content operations, AMA collaboration, Discord automation management, and task splitting mechanisms, focusing not only on customer acquisition but also on user retention and incentive loops.

  1. Intelligent airdrop and marketing analysis system

Instead of 'distributing tokens to gain attention', it is about accurately incentivizing by identifying 'potential real users' through multi-dimensional recognition of on-chain data, behavioral tags, community contributions, etc.


In short, CryptoBoost is more like the 'growth foundation' of the Web3 world, helping projects transform from traffic hunters to value builders.



Cycles will change, and growth logic must change as well.

In CZ's interview, reflections on 'missed opportunities with Ethereum', 'meme frenzy', and 'community consensus' actually point to the same core proposition:

Projects that do not understand users and do not respect market rhythms will not last in any cycle.

This is precisely the keyword for the next generation of Web3 growth: understanding users, trust chains, and patient building.

Whether for products like Kaito or new projects that are just starting, if they do not want to become passive players in the next cycle, they should start building their own growth infrastructure now.

After all, long-termism is not 'not doing marketing', but 'doing the right marketing.'