#Trump: I Love $TRUMP Trump publicly endorsed his personal token TRUMP on the night of March 23, 2025, via the Truth Social platform, stating, “I love Trump coins, they are so cool!!! It is the greatest!!!!!!!!!” This statement led to a brief surge in the token's price by 10%, but it subsequently experienced severe fluctuations, and as of the 25th, the price was still down over 84% from its historical high of $73.4.

80% of the token's supply is controlled by Trump-related enterprises, and the family has profited nearly $100 million through transaction fees, while 810,000 investors have collectively lost over $2 billion, with retail investors being the main victims. Despite the official website stating it is a “non-investment product,” the President's use of public office to promote related assets has sparked serious ethical controversy, being accused of violating the principles of the “Compensation Clause” and “Separation of Powers” in the Constitution. Market analysts warn that tokens heavily reliant on political popularity carry extremely high speculative risks.