On Sunday, President Donald Trump took to Truth Social, posting an enthusiastic endorsement of the $TRUMP meme coin: “I LOVE $TRUMP — SO COOL!!! The Greatest of them all!!!!!!!!!!!!!!!!” The post instantly sent the coin’s value surging from $10.93 to a high of $12.24. But just as quickly, the excitement faded. Within hours, the price dipped back to $11.85, continuing its downward trend from its January peak of $73.4.