The current KOLs really lack competence. Retail investors rush in and get rug-pulled, and KOLs just shift the blame, saying it was an advertisement, completely washing their hands of it. If they make a profit, they can post ten tweets bragging about how great they are, taking everyone along for the ride until they're stuffed. This double-faced game is played too well.
Currently, most KOLs rely on traffic to make a living, and very few truly understand trading. On-chain data statistics show that over 60% of KOLs calling trades have a win rate of less than 50%. $BNB