On March #ILOVETRUMP 23, 2025, Donald Trump published a message on his social network Truth Social: “I LOVE $TRUMP—SO COOL!!! The Greatest of them all!!!!!!!!!!!!!!!!”. This statement triggered an immediate price increase of 12%, raising its value from approximately $10.93 to $12.25. After a brief decline, the price stabilized at around $11.91. However, not all investors profited from this increase. In particular, one large holder, who had previously made about $108 million on $TRUMP, lost $207 thousand by purchasing tokens after Trump's publication and selling them an hour later at a loss. The launch and promotion of $TRUMP sparked discussions about ethics and potential conflicts of interest, as a significant portion of the tokens is controlled by companies affiliated with Trump.