$BNB BNB was launched three years ago, entering the cryptocurrency market through an initial coin offering (ICO) held from June 26 to July 3, 2017. Subsequently, the Binance.com cryptocurrency exchange went live on July 14, 2017, allowing users to pay trading fees with BNB. Paying fees with BNB provides users with significant discounts. During the ICO, the token was priced at 1 ETH for 2,700 BNB or 1 BTC for 20,000 BNB, which at the time equated to about $0.15 per BNB.