The Amazon Prime series Building the Future: Inside Binance Blockchain Week is a two-part docuseries that offers a behind-the-scenes look at Binance Blockchain Week 2024, held in Dubai at the Coca-Cola Arena in October 2024. The series, which premiered on March 1, 2025, captures the planning, execution, and impact of the event, highlighting its role as a major gathering for the global crypto community. Binance Blockchain Week is described as one of the most pivotal events in the crypto world, bringing together industry leaders, innovators, and enthusiasts to discuss and shape the future of blockchain technology. The choice of the Coca-Cola Arena, a venue typically reserved for global rock stars, underscores the event’s ambition and scale.
The docuseries features key figures like Binance CEO Richard Teng and Chief Marketing Officer Rachel Conlan, who emphasize the event’s focus on community and the broader crypto ecosystem, not just Binance itself. It showcases the meticulous preparation involved, from months of planning to problem-solving, culminating in a two-day spectacle aimed at uniting the global crypto community. The series is available on Amazon Prime, as well as Amazon MX Player, Shahid, and Binance’s official YouTube channel, with the second episode released on March 15, 2025.
This release aligns with Binance’s growing prominence in the crypto space, especially in Dubai, where it has a significant presence with 1,000 employees and a Virtual Asset Service Provider license through its subsidiary, Binance FZE. The timing of the docuseries also coincides with a period of heightened institutional interest in crypto, as seen with MGX’s $2 billion investment in Binance on March 12, 2025, and the broader market dynamics of a potential bull run starting in late 2024 or early 2025. The series serves as both a celebration of the crypto ecosystem and a platform to educate viewers on blockchain’s transformative potential, reflecting Binance’s mission to increase financial access and freedom through crypto.