Ripple is making bold moves again. On February 25, 2025, the blockchain giant behind XRP filed a trademark for "Ripple Custody" with the USPTO—signaling a major expansion into the high-stakes world of crypto custody. This isn’t just another trademark; it’s a calculated step toward dominating a market projected to hit $100 billion in the coming years.
Why This Matters
Crypto custody is becoming the backbone of institutional adoption. Banks, hedge funds, and asset managers need secure, regulated storage solutions, and Ripple is positioning itself to meet that demand. This move builds on its $250M acquisition of Metaco in 2023 and its custody service launch in 2024. Now, with a trademark in place, a fully branded "Ripple Custody" product could arrive by late 2025.
The Competitive Landscape
Ripple will face stiff competition from Coinbase Custody, BitGo, and even traditional banks entering the space. However, its regulatory experience—especially after securing a license in Dubai and nearing a final settlement with the SEC—gives it a unique advantage.
What This Means for XRP
A successful custody service could be a game-changer for XRP, boosting institutional adoption and strengthening its use case. While XRP is currently trading between $2.33 and $2.49, some analysts predict a surge toward $3.75 or even $10 if custody fuels demand.
Challenges Ahead
Regulatory hurdles remain. The USPTO review process could delay approval, and broader economic factors—like recession fears or Trump’s trade policies—might impact institutional appetite for crypto investments. However, if Ripple clears these obstacles, "Ripple Custody" could cement its place as a top player in digital asset security.
Will Ripple reshape crypto custody? The industry is watching closely.
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