Donald Trump Jr., son of the President of the United States Donald Trump, has been standing out in the cryptocurrency scene through various initiatives and public statements. In September 2024, he and his brother Eric launched World Liberty Financial (WLF), a decentralized finance (DeFi) platform aimed at making DeFi more accessible to the general public. The platform allows users to conduct financial transactions without the need for traditional banking intermediaries.
In February 2025, during the Ondo Summit in New York, Donald Trump Jr. stated that cryptocurrencies represent the "future of American hegemony," emphasizing the importance of a regulatory environment that allows for the prosperity of the crypto sector.
Additionally, WLF announced the launch of a "strategic reserve" of tokens, aimed at mitigating market volatility and investing in innovative projects in the DeFi space. The company is also seeking strategic partnerships with financial institutions to strengthen its position in the crypto market.
These initiatives reflect Donald Trump Jr.'s growing involvement in the cryptocurrency sector, highlighting his vision of the role of cryptos in strengthening the economic position of the United States on the global stage.