What do you think about #Telegram - based crypto projects on the TON blockchain?

Projects like $NOT ,$CATI , and $HMSTR have gained massive popularity due to their easy accessibility via Telegram and their integration with the TON ecosystem. However, their price trends show significant volatility and large drops from their initial highs.

Are these just hype-driven airdrop projects, or do they have real long-term potential within the TON blockchain? What are your thoughts?