$USDC

The stablecoin USDC, a digital asset backed by the US dollar, was the most purchased crypto asset by investors in Latin America in 2024, according to the Panorama Cripto in Latin America survey conducted by the exchange Bitso, sent exclusively to Broadcast.

USDC accounted for 24% of all crypto asset purchases in the region last year, compared to 22% for Bitcoin (BTC). Next is another stablecoin, USDT, with 15%. In other words, stablecoins represented 39% of total purchases for the year in Latin America, up from 30% recorded in 2023.

In Brazil, USDC and USDT accounted for 26% of cryptocurrency acquisitions in 2024, while Bitcoin represented 22%.