Cryptocurrency Goddess

He Yi's life trajectory can be described as a grassroots counterattack story full of contrasts and controversies. This 'queen of the cryptocurrency world', hailing from a poor village in Sichuan, has written her legend in the cryptocurrency frenzy with astonishing business acumen and decisive decision-making.

I. The leap from the bottom to the cryptocurrency world: business talent catalyzed by survival instincts
Born in 1986 to a family of teachers, He Yi fell into economic difficulties after the death of her father at the age of 9 and became a beverage promoter at a supermarket at 16, living off her hoarse shouts. This experience shaped her keen insight into human needs—just as her later 'beautiful customer service' marketing strategy at OKCoin essentially utilized visual impact to attract traffic. The accidental profits during the A-share bull market in 2007 sparked her interest in the capital market; the surge of Bitcoin in 2013 became a turning point in her life, prompting her to decisively abandon her studies in psychology and hosting career to dive into the cryptocurrency industry.